I have but few guy friends and a whole battalion of single girl friends. And in this batch of a dozen male friends, 3 of them are gays, 4 of them are married and 3 of them are purely platonic. I only have 2 in my list who I consider prospects but they are busy with other things, say, work. A lawyer friend once told me that the gender ratio today has reached a staggering 9:1. Nine females to one male. Imagine me competing with 17 other girls for the attention of two men. Like Archuleta, you might just hear me let out an overwhelmed expression: "Gosh!"
Now, if you’re like me who has spent the entire 12 hours in the office and another 8 for sleeping, what do those 4 hours have to contribute to the battle plan? I even spend those four hours meeting up my girl friends, grooming my cats, shopping or moonlighting. My Saturdays are even booked because of business projects. And I take my Sabbath to the letter on Sundays. I used to think I hardly have time to spend in attracting new markets. But reality is I just didn’t exert any effort to meet new people and get to know them well. Boys are not even on my recreation list. It’s not basically about severe lack of time. It’s simply not making time to explore new friendships.
In marketing perspective, if you’re not out there exposing yourself, people won’t know how great you really are. How many brands in this decade have died without getting noticed? How many still wears Grosby shoes? Where is Presto Ice Cream today? People who used to patronize them have grown old and are wearing adult diapers. They were now replaced by a younger crowd who wants Kobe Bryant's shoes or have a scoop of every Selecta flavors. Those brands failed to stay young and reinvent themselves until their shelf lives were over.
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